The extended museum: between viewing and participation

Villa dei Cedri Museum in Ticino, Switzerland, extends iteself to the digital world through some simple tools: an interactive in-depth journey to the exhibition “Burri Fontana Afro Capogrossi” with the guide of Pier Giorgio De Pinto, as trans-media artist. Technologies such as QR codes and Augmented Reality are used. A QR code allows you to access, via your smartphone, sme digital contents on the web; dedicated to the work of the four artists on display. Augmented reality is an interactive graphics system that generates a stream of images, texts and videos in direct capture via digital devices such as a smartphone or a tablet . Augmented reality starts from what already exists, but is modified with the addition of some information and digital contents.

The event was part of the Territori Festival in Bellinzona.

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Burri Fontana Afro Capogrossi. Nuovi Orizzonti nell’arte del Secondo Dopoguerra
Museo Civico Villa Dei Cedri
24 March – 2 September 2018

The exhibition sets out to recapture one of the most dramatic – and sublime – periods in art, both in Italy and internationally. The selection of works by four of the most important European artists in the post-war period – Alberto Burri, Lucio Fontana, Giuseppe Capogrossi and Afro Basaldella – submerses us into this “response from art to the inauthentic world imposed on human beings” (Giulio Carlo Argan, 1961).